The Impossible Project is continuing to branch out from the standard frame design for instant photos that made the original Polaroid pictures iconic. Last year the company launched a new line of film with colorful frames. This year it’s the shape that’s getting a makeover: the company has unveiled a new color instant film with round frames rather than square ones.
The new color films are designed for classic Polaroid 600 and SX-70 cameras and are available in both black and white frame editions. It’s a “unique and intriguing approach which is well-suited for portrait,†The Impossible Project claims.
“Our Round Frame gives a subtle nod to the simplicity of pinhole photography, while its circular form harks back to the early days of vignette portraiture, making it perfect for intimate, artistic use.â€
These new films follow a black and white series of round frame films the company introduced late last year.
The Impossible Project says that these round frame films will be a standard film offered for instant cameras alongside traditional square framed films.
You can pick up a pack of round frame film from the Impossible Project online store. They cost about $25 for 8 exposures.
Started out doing photography at the age of 6 using an uncle's old 1940 kodak brownie box camera. At 15 years of age, I decided to buy my very own 1975 Praktica SLR camera. I now shoot with a Nikon D850. I do unpaid TFP and commercial paid work.