To me the “fail” in it is the fact that you need to “assemble” it (attach it to the phone, unlock the phone, launch the app etc..) if you want a viewfinder and control over shooting parameters.
Sony’s QX100 at least is untethered or attached in a less precarious fashion.
Also the ONE has a similar FOV as the iPhone’s built in camera lens.
And for a phone the camera is quite decent with all downsides of a small sensor, but it’s not a shoddy performer.
So what exactly does the ONE offer aside from higher image quality at the expense of 600$?
Mind you that you can find Sony’s QX100 for almost half that price tag these days…
And last but not least – I don’t see myself lugging around any of these accessory lenses, cameras etc… if I need more than the phone, than I either take one of the compacts, my LX100 or the DSLR…

Started out doing photography at the age of 6 using an uncle's old 1940 kodak brownie box camera. At 15 years of age, I decided to buy my very own 1975 Praktica SLR camera. I now shoot with a Nikon D850. I do unpaid TFP and commercial paid work.