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Abdou was a young man from North Africa with a dream; he set out to make his way to Europe in order to create a better future for both himself and his family. Abdou documented his migration from Senegal to Spain on Instagram, showcasing the perils of such travel and his determination for a better life.
After two weeks of travels, finally making it to Spain, and seeing his photos make headlines online, the truth about Abdou emerged: he never existed. It was all part of an elaborate ad campaign.![]()
The Huffington Post UK�originally picked up on the story earlier this July from Disphotic and shared�it as an inspirational article showcasing Abdou�s hope and courage for a new life. The story racked up over 12,000 Likes on Facebook.
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In a bizarre turn of events, the Huffington Post has since reported that Abdou is not the man we thought he was on Instagram. Abdou is, in fact, Spanish handball player Hagi Toure, and his story was simply acting done as part of a photography exhibition.
Abdou�s fictional journey.
�Instagram has the potential to make think and have a moment for reflection to think about it, but we didn�t want to criticize the system necessarily,� project director Tom�s Pe�a tells the Huffington Post. �This is happening every day and we wanted to show how it would look if you told the story on Instagram.�
The journey itself began with Abdou professing how we would miss his family during the journey. He prepared by getting himself a new haircut, setting up his moped, and enjoying a last meal from his mother whom he said was the travel was aimed at helping because she was �too old to work.�
A photo posted by Abdou Diouf (@abdoudiouf1993) on Jul 21, 2015 at 4:35am PDT
Ready for everything. Prepared for the new experiences. #newlook #swag#haitdos#beautifull#mua#hairstylist# A photo posted by Abdou Diouf (@abdoudiouf1993) on Jul 21, 2015 at 2:56pm PDT
A photo posted by Abdou Diouf (@abdoudiouf1993) on Jul 21, 2015 at 3:17pm PDT
Arriving to atar. Changing plans. Two click wheels. Very tired. Stop and go. #spa#relax#purewater#playground#picoftheday#getoutside#afro#salon#collagen#wellnessday#beyondcompare#ambienceh#heartmindsoul A photo posted by Abdou Diouf (@abdoudiouf1993) on Jul 22, 2015 at 2:37am PDT
A photo posted by Abdou Diouf (@abdoudiouf1993) on Jul 22, 2015 at 3:21pm PDT
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The actual venture began when Abdou began walking. He claimed he had been walking for two days and the �guide says we can�t stop or we will lose two thousand euros I pay for the boat to cross.� Abdou documents the lack of food and heat during his travel. The migrant even showed himself hidden in the back of a truck attempting to cross the border. He said that there was �no air� and his �legs hurt.�
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Two days walking. The guide Says we cant stop. Or we will lose two Thousands euros i pay for the boat to cross. #backpacking#nature#hiking#friends#instamood#instafollow#bored#instagood #instadaily #travelgram #tired #instagramers A photo posted by Abdou Diouf (@abdoudiouf1993) on Jul 22, 2015 at 3:33pm PDT
A photo posted by Abdou Diouf (@abdoudiouf1993) on Jul 22, 2015 at 3:48pm PDT
Hiden in the back of a trunk. Tryng to cross the border. No air. My legs Hurt. Wish me luck. #trunk #nospace #fear #thirsty #hide #borders #instadaily #instafollow # neverendingtryp #daydreamer A photo posted by Abdou Diouf (@abdoudiouf1993) on Jul 23, 2015 at 1:45pm PDT
A photo posted by Abdou Diouf (@abdoudiouf1993) on Jul 24, 2015 at 3:29pm PDT
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Continuing onwards, Abdou and his group found the only way to cross the waters were to use an inflatable lifeboat. Subsequent photos showed the group arriving safely on the shores of Spain only to be captured by police.
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Finally no money and no big boat. The only way to cross, a small inflable boat all night rowing. Really scared. #menories #pullover #brosb4hoes #rowin #discover #splash #moonlight #workout #fear #borders #europe #future A photo posted by Abdou Diouf (@abdoudiouf1993) on Jul 27, 2015 at 3:26am PDT
First step in spain. A big step for my future. #spain #beach #running #runtoinspire #runforfuture
A photo posted by Abdou Diouf (@abdoudiouf1993) on Jul 27, 2015 at 3:30am PDT
Finally the land os oportunities. We tired but happy. Very danger trip. #happy #bigday #nopainnogain #smail #celebration #brothers #instagood i#instalike #instamood #instadaily #lovinglife #alwaysfinddaway #positivity #timetoshine #walkyourtruepath #beyourbestself #unfprgetable #instagramers #photooftheday #photochallenge #beautiful #follow #feelgoodphoto #instalovers #excited A photo posted by Abdou Diouf (@abdoudiouf1993) on Jul 27, 2015 at 3:53am PDT
A photo posted by Abdou Diouf (@abdoudiouf1993) on Jul 29, 2015 at 3:01am PDT
Thermal blankets before going to the center of internment. They call it cie. Not a good place to stay. #gold #fashion #instadaily #painnogain #thisiseurope #europe #nodreamineurope #instamood #photooftheday #photochallenge #getxophoto #picoftheday #nature #friends A photo posted by Abdou Diouf (@abdoudiouf1993) on Jul 29, 2015 at 3:12am PDT
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Abdou�s last post finally exposed the campaign saying that �the experience was based on the real experience of thousands of people that every year risk their lives of a better future� and that they wanted to �use social networks as a place to share tryp [sic] images and experiences.� He ends by saying that those who are interested can see �this and other proposals about travel in the International Getxophoto festival.�
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A photo posted by Abdou Diouf (@abdoudiouf1993) on Aug 4, 2015 at 12:08am PDT
Creative agency and production company Volga helped created the project, which will be displayed at the GETXOPHOTO photography exhibition this September, which highlights �travel� as this year�s theme.
Pe�a is aware that many individuals have been upset by the experiment, saying that �we wish it would help. We did this for an exhibition that is talking about travel. We tried to touch on something that is happening every day, for people to think about.�
Handball player Toure has yet to speak out on the campaign and his personal Instagram account is currently set to private.

Started out doing photography at the age of 6 using an uncle's old 1940 kodak brownie box camera. At 15 years of age, I decided to buy my very own 1975 Praktica SLR camera. I now shoot with a Nikon D850. I do unpaid TFP and commercial paid work.