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| Photo: Eric Kim |
Eric Kim is one of the most prolific street photographers around, but he’s also a keen blogger. In this article, originally posted on his site back in spring, he offers some advice on how to buy a new camera for street photography. Rather than a simple buyers’ guide, though, Kim delves into the psychology of purchase decisions, citing research by psychologist Barry Schwartz which divides us into two categories – ‘maximizers’ and ‘satisficers’.
According to Schwartz, Maximizers engage in more product comparisons than satisficers, both before and after they make purchasing decisions, and they take longer than satisficers to decide on a purchase. They also savor positive events less than satisficers and do not cope as well with negative events.
Kim’s conclusion? ‘When it comes to buying cameras for street photography, I think it is far better to be a “satisficer” than a “maximizer.”‘
Source Article from http://www.dpreview.com/news/2013/07/23/eric-kim-asks-what-to-consider-buying-new-camera-for-street-photography
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