Back from the dead: Fujifilm boosts X100 with major firmware upgrade

Great job Fuji.

I am going to buy into a fullframe mirrorless system soon. With that kind of customer support you made my decision easy which company will have my business. Can’t wait till Fuji announces their fullframe camera.

You say it won’t make them money short term, but frankly their support and open minds make me more likely to continue to buy into their systems.

Great to see Fuji, unlike some other manufacturers, continuing to add real improvements to firmware of a discontinued camera.

Great simlpy great Fuji! I believe with the new update the X100 will go down as a legend camera that people will love and remember. Not only a quality product that makes great images (IQ) but also a company that think differently about their customers. Its not only about making money but also about the people – this is socialtechnology!

I was on the verge of selling my x100 to pay for an Olympus 17mm f1.8 for my OMD. I’m glad I waited, manual focussing is superb, just what I wanted! now it’s for keeps. Pity they couldn’t manage to squeeze in a “Q” button. Not sure the purpose of 0.2 seconds faster to start up, quick SU mode was fine for me, but many thanks to Fuji. Well done.

I see, flog the S for a bit then once that dies down give all the original x100 owners as near to S performance as you can.

I like it – applied to my x100 and it works a charm.

Just installed it on my X100 and the AF does seem to have improved significantly. Very happy that the focus distance has been reduced, and there seems to be less hunting at closer distances.

Thank you Fuji!

It bums me out that Fuji really screwed their customers with the sticky aperture issue. Now with that out of the way, I picked up a used X100 with a good serial number that does not have the issue. Got it in June 2013 with V 1.21. Saw no need to go with 1.3 so I stayed there.

Just installed 2.0, works great so far. Manual focus is now much quicker, focus peaking is nice and not a fix for a Fuji flaw but a nice little gift for the owners that did deal with the not so great 1.0 firmware. I also own a Sony A700 and Sony was great about releasing so many updates, with the final being 4.0. Thanks Sony and Fuji for making the effort to improve a product that shipped with issues, and for listening and tweaking everything.

I bet people that sold the X100 way back when are wishing they stuck around. A great reason to get a used X100 now.

Fantastic and a massive thank you to Fuji.
This firmware update didn’t have to happen and I believe it will do Fuji a world of good in terms of future camera sales and brand loyalty.
As already mentioned by another forum member Fuji and Ricoh are making us happy.
The recent Ricoh GR firmware has turned an already fantastic camera into the best in it’s class, ahead of my Fuji X100, mainly in terms of versatility.
Superb cameras, we are simply spoilt for choice.
🙂
Kind regards,
Wayne.

WOW!

This is impressive customer service from Fuji!

I would not have sold my X100 if this had been released earlier – shame – but still good to see manufacturer supporting an older product!

Well, I’m (genuinely) happy for you guys who can make use of this but unfortunately my X100 is an ornament.

It’s an ornament because it developed Sticky Aperture Blades and I can’t get it fixed.

I can’t get it fixed because Fuji won’t publicly acknowledge the problem and insists it goes via warranty repair.

It can’t go via warranty repair because the required warranty card and receipt were in a document wallet that got stolen in Thailand (all it had was receipts so the thief got nothing but deprived me of a fix).

They were being carried in the wallet in the vain hope of finding a repair centre while travelling, who spoke enough English to understand the problem in the absence of any public acknowledgement I could show them.

I know some of you get annoyed with me for beating down on Fuji for this, but you know what a great camera it is and I bet you’d feel the same if YOU lost the ability to use yours because of an unacknowledged manufacturing defect and bureaucracy.

Mr grumpy

“Back form the dead”

What kind of title is that?

Fujifilm and Ricoh/Pentax really stand out from the rest with their firmware updates to older models.

Thanks……….no new camera buying by me and for that I am grateful

Someone please forward this news to Nikon.

Well done, Fujifilm.

Might be a good incentive to pick up a used X100.

Fellow X100 users

If you are as happy as I ma that Fuji have released new firmware for an ‘obsolete’ camera – then let them know. Perhaps, positive feedback might encourage Fuji to continue to offer such excellent service on other models in the future.
Amazingly – they actually have a web page where you can contact them at head office in Japan.
I suggest we all do so, in order that they know that their excellent customer care is appreciated.

Go here:
https://www.fujifilm.com/cgi-bin/mail/form.cgi/contact_tokyo_headquarters

This is customer commitment! Thanks Fujifilm!

In a time where the customer seems to have become simply ignored by the major brands, Fuji continue to buck the trend. They listen, act upon the feedback and give us what we ask for, even when it doesn’t make too much economic sense.

DPR state this “goodwill gesture” might not make them any money. Well, I certainly think it will in the long-term. It will make existing owners even more loyal and tempt others to switch to a brand that really know how to look after their customers.

I love my X100s and hope to see the same dedication to its improvement over time. Well done Fuji! I applaud you.

Lets not go overboard with praise here.

Essentially, Fuji made a smart business decision by trying very hard to fix a defective product that their customers paid $1200 for. And they have done a good job of fixing that product.

All of these firmware fixes are genuinely appreciated by their customers, simply because very few companies today think that far forward. Once they have your money the transaction is considered complete. They usually feel they owe you nothing more.

We can commend Fuji for doing the right thing, but just remember it was their flawed product that made these firmware fixes necessary. These problems weren’t caused by a tsunami or earthquake. They were caused by poor design and engineering.

This wasn’t an act of generosity but a business necessity going forward. It’s not shocking that one smart company would fix a defective product… the shocking thing is that so many other companies won’t.

This is fantastic news for Fuji users and I wish it is followed by other manufacturers like Canon. Software features, focus peaking, for example, which are available on newer models should be made available to existing models…

I am SERIOUSLY impressed by this.

I don’t own any Fuji gear, but have long been an admirer of the X Series. Unfortunately, the cams had a number of irritating schoolboy flaws that prevented me buying into the system.

But this kind of attitude from Fuji (provided it’s a long term attitude and not just a short term thing to get publicity) makes me yearn even more for an updated X-Pro 1 (X-Pro 2?). This is the kind of attitude that makes one feel safe in getting in to bed with a particular system; you are not going to be “nickle and dimed” by the manufacturer by having simple firmware fixes ignored until the next expensive hardware update.

Other manufacturers would do well to learn from this Fuji example.

Bravo Fuji.

SHAME ON YOU, DPREVIEW! What a poor choice of words: “back from the dead”? I have news for you. Just because a camera is no longer produced, does not mean it is useless or in the reject bin. Great cameras live on, and on. You of all people should know that. Sheesh!

I have the X100, I use it, and have no intention of ever letting it go. Last rites were never performed for this camera.

Long LIVE the X100.

It´s incredible! This kind of gestures make people loyal to a brand. I´m tired of seeing companies that treat us like walking money. When you realise that there is a brand which listen to you, your needs, and make this kind of things, you know that you want to be with them. Great!

Now, that’s what I’m talking about! Fuji takes care of us X100 owners with another firmware upgrade.

Brilliant ! May the others see the light.

From old fella from way back, who’s been around cameras for 65 years and digital for at least 16 years – Fuji, you are da man! This is the kind of customer care that will become the stuff of text books. I’m thrilled to be able to update my X100 – and I look forward to being a first adopter of an XPro2.

Thank you, Fujifilm! Major kudos for doing this.

I haven’t really been considering a Fujifilm for my next camera, but I gotta say this does improve my opinion of them.

I hope they will do the same with my X20!

I don’t own an X100, but as someone who teaches and leads teams in the “Voice of the Customer” business best practice for the company I work for, Fuji is to be lauded for really, really listening to, and more importantly, CARING about their customers. The use and ownership experience of my X-Pro1 has markedly improved with Fuji’s commitment to “kaizen” (continuous improvement), and this release for a discontinued and superceded camera is a first, in my experience, and as a result, is noteworthy and remarkable.

Just goes to show that when a company truly puts quality and it’s customers first, *everyone* wins.

Very well done, Fuji!

Fuji is a class act. Meaning of good character, listens to their customers, and is trying to make a better camera. Others should wake up.

Very good for who use the X100, well done Fuji!

Just did the upgrade and WOW, there is a very noticeable difference between 1.3 and 2.0.

The AF IS faster and the biggest joy was the non-macro focusing distance. I always hated the fact that I had to use macro if the subject is somewhat close to me.

The final test will be when I take the camera out tomorrow and use it on my 4 years old son.

Thank You Fuji! … I really mean it!

At times we (users) are quick to pass the blame and point at the manufacturers faults (product shortcomings) … when the revere is happening … and the manufacturer is really listening to the users and making their products better even if they do not directly gain financially from it … we might be again slow to respond … so I would like to Thank Fuji again for their stance and commitment …

P.S.
I am pretty sure we still be friends in the future 🙂

Just installed and this is great. A noticeable improvement in af speed in low light. General operation feels faster. Focus peaking works ok, not great, but ok. It’s really pretty amazing that Fuji would release a huge firmware upgrade for a camera that is so old at this point. Thanks Fuji!

Fantastic. Lots of X100 owners are going to be delighted. Fuji is becoming a business case study in how to do Customer Relations properly! THIS is how you create brand loyalty and confidence.

Are you listening, Nikon, Canon, et al? Kudos to Fuji.

I don’t own one, but kudos to Fuji!