@ victor….
An excellent point. In fact, I believe most consumers reaction to the sony brand to be very positive. They make excellent televisions and audio equipment and that’s how most people know the brand who aren’t familiar with their photography products.
By comparison, many know canon as an office equipment company as well as photographic, whereas Nikon, Olympus, and Fuji are primarily perceived as photography-only equipment.
Once again, photo equipment “enthusiasts” (aka gear heads) need to remember that their perception of brand differential isn’t the same as the consumer public. I seriously doubt that a large polling among thousands of consumers would indicate a consensus that “Sony is a small electronics manufacturer that needs to rely on co-branding with Zeiss”.
MOST consumers aren’t going to spend $2000 + on a FF MILC system either. This is much more niche to the enthusiast / prosumer / pro crowd anyway.
Started out doing photography at the age of 6 using an uncle's old 1940 kodak brownie box camera. At 15 years of age, I decided to buy my very own 1975 Praktica SLR camera. I now shoot with a Nikon D850. I do unpaid TFP and commercial paid work.