Reply to Edgar Matias:
Re: Today’s Sony isn’t the same
100% agree. Sony, like the majority of Japanese consumer electronics firms, has lost the edge. Numerous reasons, not necessarily branding issues – emergence and technological advancement of lower cost economies, industrial standardization, product/industry life cycle, patent expiry, obsolescence of key products, lower barriers to competitors’ entry, consumer literacy, etc.
Re: Sony Walkman (I miss making and playing personal ‘best of’ tapes, don’t you?)
While there might be few obscure retailers with surplus stock, the production of the actual cassette player had ceased. The brands lives on though, further proof that Sony’s branding can go beyond its physical creations.
Re: OM-D
Its success is fundamentally down to its performance and lens offering. If it was ‘fur coat and no knickers’, only a fraction of consumers (ostentatious tossers, hipsters) would have fallen for it.
continued below..
Started out doing photography at the age of 6 using an uncle's old 1940 kodak brownie box camera. At 15 years of age, I decided to buy my very own 1975 Praktica SLR camera. I now shoot with a Nikon D850. I do unpaid TFP and commercial paid work.