Thank God. There just aren’t enough cloud storage services already.
And the unique feature of being photo specific and able to share across social media. Like Flickr then…
Canon. Innovative as ever.
[Edit]
Ok, I’m being harsh. If it has a good back-up interface and is easier/prettier to browse and share than Flickr, then this might be worth a look. Perhaps that’s its sweet-spot: Backup and Albums/sharing in one?
I <3 Dropbox for backup but the photo album is so-so. And Flickr is useful as a hub for social sharing but it’s not a good backup service and I dislike how it handles albums.
So, sarcasm off: I’ll take a look at Irista.

Started out doing photography at the age of 6 using an uncle's old 1940 kodak brownie box camera. At 15 years of age, I decided to buy my very own 1975 Praktica SLR camera. I now shoot with a Nikon D850. I do unpaid TFP and commercial paid work.