“I think we did too much too fast, and made too many models.”
I believe that’s the first time I’ve seen a camera manufacturer acknowledge that aimless, numerous and boring iterations are detrimental to this business. It couldn’t be a stronger contrast with Sony’s interview a while ago.
“Our biggest challenge is customer awareness, and customer education. We think that at least 50% of the market could be mirrorless in the future, but what’s missing is awareness on the part of the consumers about the benefits of mirrorless.”
I absolutely disagree with this assessment. If customers can’t understand the benefits of mirrorless, perhaps it’s because camera manufacturers, including Fuji, have made a pretty poor job at exploiting them. For example, no mirrorless camera manufacturer has yet produced a large sensor that covers portrait and landscape formats in various ratios while keeping the camera horizontal, something a DSLR can’t do because of the mirror box and viewfinder prism design.
Started out doing photography at the age of 6 using an uncle's old 1940 kodak brownie box camera. At 15 years of age, I decided to buy my very own 1975 Praktica SLR camera. I now shoot with a Nikon D850. I do unpaid TFP and commercial paid work.