What is missing in all this is the measure of things, or, a sense of perspective. In which terms Nikon sells not enough of N1 cameras? In their own terms?
I believe that both Fuji and Pentax will be more than happy with Nikon’s achieved numbers, but Nikon finds it insufficient (to keep its market position?, to secure its execs good bonuses?, or, to make its users really happy? — indeed, in what terms Nikon talks of a ‘failure’?).
There is another point: how we know Nikon’s numbers, (or Canon’s for the same matter) and expectations were not, and still are not, unrealistic?
It is the fact that traditional camera market is shrinking a lot, but that same market was over-blown for more than a decade, everyone entering it (even the GE and HP!). Digital camera market was hot, and now it is cooling down.
The 2nd largest operator in any market usually suffers the most in times of change. So without a proper perspective, all we hear and opinions we offer, is of little value.
Started out doing photography at the age of 6 using an uncle's old 1940 kodak brownie box camera. At 15 years of age, I decided to buy my very own 1975 Praktica SLR camera. I now shoot with a Nikon D850. I do unpaid TFP and commercial paid work.