Fujifilm unveils X-A1: an entry-level mirrorless with a conventional sensor

Fujifilm has announced the X-A1, its most basic X-mount mirrorless camera yet. The X-A1 shares a body with the X-M1 but is based around a 16MP sensor with a conventional, Bayer color filter array, rather than the X-Trans design that’s been used in the other X-series models. Despite its lowly position in the lineup, the X-A1 retains the 920k-dot tilting rear screen and Wi-Fi offered by the X-M1, yet is being launched with an MSRP of $599 with the XC 16-50mm F3.5-5.6 OIS standard zoom – $200 cheaper than the X-M1 cost at its launch.

The company has also announced the Fujinon XC 50-230mm F4.5-6.7 OIS lens, a relatively small, lightweight zoom for Fujifilm’s mirrorless cameras, designed to complement smaller bodies like the X-M1 and X-A1. It features optical image stabilization for sharper handheld pictures, and uses a stepper motor for fast focusing. Like the XC 16-50mm F3.5-5.6 OIS, but unlike Fujifilm’s more-expensive ‘R’ type lenses, it doesn’t have an aperture ring – instead this is controlled from the camera body. This means that X-Pro1 and X-E1 owners will need to install the latest firmware to use the lens.

The X-A1 shares most of its features and handling with the X-Trans-based X-M1 – our review of which is going to be published in the next few hours, so you’ll be able to read about how Fujifilm’s most accessible mirrorless cameras behave.

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Press Release
Fujifilm X-A1 Specifications
Fujifilm XC 50-230mm F4.5-6.7 OIS Specifications
Additional Images

Press Release:

FUJIFILM LAUNCHES THE X-A1, AN ENTRY-LEVEL CSC FEATURING A 16.3 MP APS-C CMOS SENSOR AND POWERFUL EXR PROCESSOR II

New X-A1 offers entry into the premium X-Series while delivering outstanding image quality, modern design, sharp 3” tilting LCD screen and wireless image transfer

Valhalla, N.Y., September 17, 2013 – FUJIFILM North America Corporation today announced the new FUJIFILM X-A1 compact system camera (CSC), the fourth interchangeable lens system camera introduced within the award-winning FUJIFILM X-Series. The ultra-light X-A1 gives consumers an affordable entry point into the X-Series line of digital cameras and delivers outstanding image quality using its large 16.3 Megapixel APS-C CMOS sensor, easy operation and wireless image transfer for quick photo sharing.

The FUJIFILM X-A1 kit will ship with the FUJINON XC16-50mm (24-76mm)*1 F3.5-5.6 OIS zoom lens. The XC16-50mm is a versatile lens that is ideal for a wide range of photographic subjects, including clear low-light scenes, beautiful portraits and vivid landscapes. The lens consists of 12 all glass elements in 10 groups including 3 aspherical elements and 1 ED element. The lens features seven round-edged aperture blades, which offer 17 stops in 1/3 EV increments for precise aperture control.

“The lightweight X-A1 and versatile XC16-50mm lens combination gives consumers extraordinary value and the opportunity to experience the outstanding image quality that the X-Series is known for,” said Manny Almeida, senior vice president and general manager, FUJIFILM North America Corporation. “Together with a high definition tilting screen and wireless image transfer, consumers of all skill levels can capture truly memorable images that can also be shared on Facebook and Twitter quickly and easily.”

Large 16.3 Megapixel APS-C sensor and EXR Processor II

The FUJIFILM X-A1 uses an APS-C sensor and powerful EXR Processor II that captures rich tones, breath-taking dynamic range and stunning low-light images using its extended ISO range of up to 25600. With the X-A1, users can set the sensor sensitivity from ISO200 to as high as ISO6400 in 1/3 step increments, to obtain remarkably clear images even when shooting indoors and at night.

Together with the EXR Processor II, the X-A1 also gives customers fantastic speed with a start-up time of 0.5 seconds*2, a shutter time lag of 0.05 seconds and a maximum burst speed of 5.6 frames per second (max. 30 frames*3).

Compact performance and advanced features

The X-A1 CSC combines advanced features in a go-anywhere design. The X-A1 weighs just 11.6oz*4 and is about a third of the size of a traditional DSLR body. With a slim profile of 1.3” at its trimmest point, the X-A1 is easily carried anywhere.

The X-A1 also features a 3” tilting high resolution LCD screen with 920,000 dots for easy image viewing and framing at various angles. The 3” LCD monitor tilts at variable vertical angles, facilitating both low-angle and high-angle shots whether on or off a tripod.

The X-A1 uses a built-in high precision flash, with the guide number 7*5, and Super Intelligent Flash technology that uses scene recognition and automatically controls flash strength to reduce highlight clipping.

Easy Image Transfer with WiFi® button

The X-A1 includes a WiFi button that lets users transfer high quality photos and movies*6 to social media sites for easy sharing from the camera to smartphones, tablets and computers.

To connect the X-A1 to a smartphone or tablet, users can download the free dedicated “FUJIFILM Camera Application” to their iPhone™ / iPad™ or Android™ smartphone or tablet device to transfer up to 30 pictures at a time from the X-A1. The app also lets users download movies, expanding the range of options available for enjoying pictures taken with the camera.

Intuitive design and easy operation

The X-A1 has its key operation buttons and dials positioned on the right side of the camera’s rear panel for easy use and quick picture taking. The Mode Dial for selecting the optimum setting for each scene gives access to the Advanced SR Auto function, which automatically recognizes each scene and selects the best settings for sharp and clear images.

The Advanced Filter function and Film Simulation modes give users a range of creative filters and film effects to apply and achieve unique and artistic looks.

FUJINON XC50-230mm (76-350mm) F4.5-6.7 OIS

The all new FUJINON XC50-230mm (76-350mm) F4.5-6.7 OIS lens adds even more versatility to the X-Series line of compact system cameras by offering an expanded zoom range that delivers consistently outstanding optical performance throughout. The XC50-230mm uses optical image stabilization to ensure superb performance and effectively reduces blur when shooting at longer focal lengths and in low light.

FUJIFILM X-A1 key features list:

16.3 Megapixel APS-C CMOS sensor
EXR Processor II

Start-up time of 0.5
Shutter lag time of 0.05
Shooting interval time of 0.7

3” (920K dot) tilting high resolution LCD screen

Full range of ISO100 – ISO25600

Wireless image transfer

Q Menu shortcut button

In-camera RAW processing

Film Simulation modes (Velvia, ASTIA, PROVIA, Sepia, and Black & White)

8 Advanced Filters (Toy Camera, Miniature, Dynamic Tone, Pop Color, Soft Focus, High Key, Low Key and Partial Color)

Multiple Exposure mode to superimpose a second exposure on the first exposure

Full HD movie 1080P\30fps and built-in stereo microphone

Available accessories include: Leather Case, Hand Grip, and Clip-on Flash

FUJINON XC16-50mm (24-76mm) F3.5-5.6 OIS

24-76mm equivalent F3.5-5.6 lens
Fully compatible with FUJIFILM X-Mount
12 all glass elements in 10 groups including 3 aspherical elements and 1 ED element
Seven round-edged aperture blades, which offer 17 stops in 1/3 EV steps

FUJINON XC50-230mm (76-350mm) F4.5-6.7 OIS

76-350mm equivalent F4.5-6.7 lens
Fully compatible with FUJIFILM X-Mount
13 all glass elements in 10 groups including 1 aspherical lens and 1 ED element
Optical image stabilization that minimizes blur at longer focal lengths and in low light
A precision stepping motor for high-speed autofocusing
Available in black and silver

The FUJIFILM X-A1 and XC16-50mm (24-76mm) F3.5-5.6 OIS lens (kit) will be available in September 2013 for $599.95 in black and indigo blue. The FUJINON XC50-230mm (76-350mm) F4.5-6.7 OIS lens will be available in November 2013 for $399.95. The FUJIFILM X-A1 uses the same FUJIFILM X-Mount as the X-Pro1, X-E1 and X-M1, and all FUJIFILM XF and XC lenses will work with all X-Series interchangeable lens cameras.

The current Fujifilm lens family includes the following FUJINON XF and XC lenses:

XF 14mm F2.8
XF 18mm F2.0
XF 23mm F1.4
XF 27mm F2.8
XF 35mm F1.4
XF 60mm F2.4
XF 18-55mm F2.8-4.0 OIS
XF 55-200mm F3.5-4.8 OIS
XC 16-50mm F3.5-5.6 OIS

*1 35mm format equivalent
*2 Quick Start mode
*3 Maximum number of frames can be shot in JPEG setting, using a “Class 10” or higher SD card
*4 Including the battery and memory card, excluding the lens
*5 ISO200・m; When shooting at ISO200, the light reaches a subject up to (7/F number) meters away
*6 FUJIFILM Camera Application for iOS can save movie files up to 1280 x 720

Fujifilm X-A1 specifications

Price
MSRP	$599 with 16-50mm
Body type
Body type	Rangefinder-style mirrorless
Sensor
Max resolution	4896 x 3264
Other resolutions	S: (3:2) 2496 x 1664 / (16:9) 2496 x 1408 / (1:1) 1664 x 1664
Image ratio w:h	1:1, 3:2, 16:9
Effective pixels	16 megapixels
Sensor photo detectors	17 megapixels
Sensor size	APS-C (23.6 x 15.6 mm)
Sensor type	CMOS
Processor	EXR Processor II
Image
ISO	AUTO / Equivalent to ISO200 – 6400 (Standard Output Sensitivity)
White balance presets	7
Custom white balance	Yes
Image stabilization	No
Image stabilization notes	Supported with OIS type lens
Uncompressed format	RAW
JPEG quality levels	Fine, Normal
File format	JPEG (Exif Ver 2.3)*2 / RAW (RAF format) / RAW+JPEG (Design rule for Camera File system compliant / DPOF-compatible)
Optics & Focus
Autofocus	Contrast Detect (sensor) Multi-area Center Tracking Single Continuous Face Detection
Autofocus assist lamp	AF assist illuminator available
Manual focus	Yes
Number of focus points	49
Lens mount	Fujifilm X
Focal length multiplier	1.5×
Screen / viewfinder
Articulated LCD	Tilting
Screen size	3.00″
Screen dots	920,000
Touch screen	No
Screen type	TFT LCD
Live view	Yes
Viewfinder type	None
Photography features
Minimum shutter speed	30 sec
Maximum shutter speed	1/4000 sec
Exposure modes	Advanced SR AUTO Program AE Shutter Priority Aperture Priority Manual Custom Portrait Landscape Sport SP Adv. AUTO
Scene modes	Portrait, Landscape, Sports, Portrait enhancer, Night, Night (tripod), Fireworks, Sunset, Snow, Beach, Party, Flower, Text
Built-in flash	Yes (Manual pop-up flash)
Flash range	7.00 m (ISO200m)
External flash	Yes (dedicated TTL Flash compatible)
Flash modes	Auto / Forced Flash / Suppressed Flash / Slow Synchro / Rear-curtain Synchro / Commander
Flash X sync speed	1/180 sec
Drive modes	Single Continuous Self-timer
Continuous drive	Yes (5.6 fps)
Self-timer	Yes (10 sec. / 2 sec.)
Metering modes	Multi Average Spot
Exposure compensation	±2 (at 1/3 EV steps)
AE Bracketing	±1 (3 frames at 1/3 EV, 2/3 EV, 1 EV steps)
Videography features
Format	H.264
Microphone	Stereo
Speaker	Mono
Resolutions	1920 x 1080 30p, Continuous recording: up to approx. 14 min./1280 x 720 30p, Continuous recording: up to approx. 27 min.
Videography notes	MOV/H.264
Storage
Storage types	SD memory card / SDHC memory card / SDXC (UHS-I) memory card
Connectivity
USB	USB 2.0 (480 Mbit/sec)
HDMI	Yes (Mini HDMI Type C)
Wireless	Built-In
Wireless notes	Geotagging setup, Image transfer (Individual image / Selected multiple images), View & Obtain Images, PC Autosave
Remote control	Yes (RR-90 (sold separately))
Physical
Battery	Battery Pack
Battery description	NP-W126 battery and BC-W126 charger
Battery Life (CIPA)	350
Weight (inc. batteries)	330 g (0.73 lb / 11.64 oz)
Dimensions	117 x 67 x 39 mm (4.60 x 2.62 x 1.54″)
Other features
Orientation sensor	Yes
GPS	None

Fujifilm XC 50-230mm F4.5-6.7 OIS specifications

Additional images


Fujifilm X-A1	The X-A1 retains the tilting screen featured on the X-M1.

Fujifilm X-A1 with XC 16-50mm OIS	Fujinon XC50-230mm F4.5-6.7 OIS

Fujifilm X-A1

Fujifilm XC 50-230mm F4.5-6.7 OIS

Comments

I’ve never considered Fuji to be premium.. they sell expensive cameras and lenses like other makes. But, its hardly a premium brand.

I wouldn’t worry about “brand dilution”. Most people have never heard of Fuji brand cameras, so there is nothing to dilute. 🙂

because kids don’t shoot film….

The Sony A3000 is making everyone rethink their price points.

Shut The Front Door!! I hate when photo shop rumors are right.

Well, I did say…. 😉

I like the idea of a conventional sensor, it makes for easier use of RAW. I never liked the RAW performance of the new sensor system by Fuji.

Does a budget body make sense in a system where the vast majority of the lenses are premium?

I think that’s why they released the cheaper zooms to go along with the camera. However, you do have a good point.

375g for the zoom this dark… APS-C mirrorless are simply not well fitted to tele lenses.

The same body and the only difference is the sensor? And most probably, just the sensor color filter array? Does not sound like it is any difference in cost, more like artificial differentiation, and if true, makes X-M1 totally superfluous – just a waste of $200.

Specs on DPR are the same to the letter.

Sounds like I’m in the minority, but Xtrans is the reason I bought my X-E1. An X-series camera without XTrans? Why?

We are at least two in this minority. What is the future for X-tran ?

To make a cheaper camera to get market share and volume. That’s easier with an off the shelf sensor. The X-E1s/2, when it emerges, will have X-Trans

Because mushy greens.

Aside from price there is nothing about this camera that makes it worth buying when you have the X-E1. And don’t tell me that the sensor is better…

Good. X-trans images look soft and weird.

In a line up of 10 images taken by 10 different sensors, including the X-trans, you would not be able to pick that one out. Fact.

In 100% zoom, it’s not a problem to pick out the X-trans shot. Both raw-conversions and camera jpegs have a distinct pattern.

Is it just me or is this camera just a straight-up head-to-head with the NEX-5 range of models? Nothing more, nothing less? I didn’t do an exact count of specs but sensor size, MP, ISO range, kit lens specs, flippy screen, size, design philosophy, Wifi… all say “this is a camera just like the NEX-5”.

So Fuji is making this a battle of sensor versus lenses and hope their lenses win?

If the new glass is anything like as good as the 18-55 kit lens on the XE-1, that could be all they need. Taking shots with the NEX-7 and NEX-6 (I was only interested in them until I finally decided to plump for the XE-1) was very uninspiring with the kit lenses, for me anyway. Lovely feel to the Sony cameras, but I just never liked the photographic results in terms of colour, grain and dynamic range. I always suspected there was a great camera fighting to get out.

Fuji lenses do win. But the mistake is no EVF option. NEX-5 does have the option for an expensive but good EVF.

I would have hoped that now with 2 models Fuji would have worked out an external EVF! Maybe in the version 2 of these.

“Is it just me or is this camera just a straight-up head-to-head with the NEX-5 range of models? Nothing more, nothing less?”

One control dial more. Built-in flash more (but weaker than the clip-on in NEX). Optional EVF less. Apps less. OSPDAF less. 10 fps less. ISO 12800, 25600 less. Compact powerzoom less. Digital zoom less. Sweep panorama less. Handheld twilight less. HDR less. Bigger, and weighs 54g more.
Does not seem to be competitive with NEX for a new system buyer.

It does seem that way. The other advantage of the Fuji’s are the better JPEG engine, and colors. But since a lot of the people interested in the X-A1 will be people who don’t like the RAW hassles of X-trans. If they shoot RAW with the X-A1 Fuji’s JPEG advantage becomes moot. Plus the current NEX-5 models the R & T have on sensor PDAF as well as a touchscreen and in the case of the R has a lower street price. Fuji glass is better though, and the Fuji 16-50 is better than the Sony kit lenses. So Fuji does appear to be counting on its higher quality lenses.

I recently bought an XE-1. It makes sense to me. I am concerned about the direction Fujifilm is taking with the X-A1 and X-M1 because these are far more ordinary cameras in how they work. The sensor is whatever is, but the important thing about choosing a Fuji is the handling. The new cameras both use a mode dial. I chose the X-E1 for two reasons: 1) it has an EVF and 2) specifically because it does not have a mode dial, and affords me aperture control and shutter control directly on the lens and body respectively. However, Fuji’s new cameras have moved to the mode dial which means the lenses don’t have an aperture control dial on them. It’s cheaper of course, but you don’t have such immediate control. I am concerned therefore that Fuji is retreating from its traditional control layout to the more modern (and for me, less intuitive) approach to what seems to be the norm, and therefore future lenses will all have to be controlled through body software. 🙁

I think the lack of an optional external EVF is a mistake. Given they were designing two cameras and they had such success with the X-series, particularly because of the VFs, it seems like an odd omission not to have the option.

Considering they just released the 23mm with aperture dial and the 56mm will have one I don’t see why you would think this is the case? Also this camera can still use the aperture dial on XF lenses so equipped. It is just the couple of cheaper XC lenses that don’t have one to be a) cheap and b) supposedly more beginner friendly. The X10/20 and XF1 also don’t have shutter dials on them – so enough of the doomsday spouting k?

Good point. I guess we’ll have to see what the XE-1S will be like. I had been waiting for that to come out, hopefully with the changes made in the X100S, but I suspect what we’ll see will be a mode dial. It’s not really doomsday spouting (sorry if it came across that way), but it feels like Fuji established its credentials and is now moving to be more mainstream, which is a mistake because it alienates the current user base.

Considering the 23mm is really rather expensive and the 56mm will probably be the same sort of money (sadly), the least one would expect is the support of the bigger cameras. That’s if the 56 ever sees the light of day of course…:)

Incidentally I think the new cameras are gorgeous to look at and a fine option for the customer, particularly upgraders, although I think the GX-7 will prove strong competition for the X-M1, even with its little sensor.

Fuji always made special sensors, but x-trans is an ordinary sensor with a different filter array in fromt of it. Anyone can do that. Nothing in common with that amazing super ccd’s they used once. To me, the further development of super CCD, more pixels, large size, was the way to go. At 1300 iso, that CDD was just great, better than most still are today. Imagine sensor progression in all those years, the super ccd was above almost all sensors at that time, and with actual development and knowledge, a new super ccd generation in small mirrorless bodies, how many of us just wait for that?

are you able with a quick glance
tell from this Corporate release
how this camera is different from its siblings ???

What art of communication is this…

Different sensor…this camera doesn’t have the X-trans type of sensor its siblings have. It has the Bayer type of sensor found in most digital cameras.

Yes. I think its easy to tell all the differences.
X-A1, no EVF, Mode dial, Regular Bayer Sensor.
X-M1, no EVF, Mode dial, X-trans sensor.
X-E1, EVF, Classical exposure control, X-trans sensor.
X-pro, EVF/OVF, Classical exposure control, X-trans sensor.

How could you not see that!

Cheaper bodies will bring more lens development as Fuji will invest even more in their lens line up win win for everyone….

Except if they end up developing more XC lenses than XF ones… as the former don’t feature any aperture ring, they will be of no interest to me.

This is a case of shareholder-driven management-driven-accountant-driven-marketing-driven brand dilution. Note the lack of a $500 Rolex or $15,000 BMW.

Ask Coca Cola what happens if you dilute your brand…

It won’t bring them down, but apart from a (slight) better balance sheet, it won’t be doing Fuji’s carefully realised reposition and reputation much good either.

This is what those that hoped the iPhone 5C would be cheap did not realize as well 🙂

And yet they had an X10 and XF1 before they had an X-Pro1…

I don’t think they are diluting the brand at all. But making it more accessible. Some people don’t like the X-trans sensor as still has issues with Raw development. But they like the compact size and the lenses. If this model is popular, you might see traditional Bayer pattern in a better body, like an X-E. Would be nice if you could get an X-Eb (Same body but with bayer sensor instead of X-trans).

Take no offense, Ron, but, only a few people care about the business thought process was.
Stay classy, Chillgreg.

“Note the lack of a $500 Rolex or $15,000 BMW.”

I remember 318ti…

Not to mention that bulky plastic chunk with a sagging lens barrel – the X-S1.

Products like the recent XF 23/1.4 show Fuji is committed to the higher end as well.

I’v seen at least one review (digital rev?) trashing the ergonomic of the X-M1

issues included how you have to reach over a control wheel to get to the shutter button and a touch thumb dial on the back that was too easy to easy to hit accidently.

Could any users of the X-M1 comment on how good/bad it is to handle?

Thanks!

Digital Rev…seriously ? How can you form an opinion based on something that imbecile Kai says is beyond me. Their “reviews” are a joke, and not very good one either.
Which “review” did you like the best, when he painted D7000 pink? Or when he sets cameras on fire ?

I’m glad I’m not the only one to find that hack Kai as a complete moron.

It’s pretty apparent that these days most people don’t care if you know anything about photography, but if you can entertain them. And then these same people go off spewing the complete nonsense of these clown reviewers as gospel.

Regadless of the opinion of Kai just looking at the camera he has some valid points. You do need to reach over the control dial to get to the shutter button, an arangement I’ve never liked, and there is a thumb button situated right where you may want to place your thumb to hold the camera.

I’m interested in opinons of folks who have handled an X-M1. Your love of Kai is somewhat irrelvant..

Thanks!

YouTube camera reviewers are rarely useful.

Many try and fail miserably to entertain…especially that annoying chap from Digital Rev.

Then there’s this creepy guy with big hair who sniffs everything he touches.

Ahhh Digitalrev… very entertaining but when the stars are aligned, they do sometimes do an actual review.

About that XM1 review, I honestly think that Kai is being anal about it. I was surprised when I got to test an XM1 at our local camera store since it is almost everything Digitalrev pointed out was not true and as far as I remember, they did not mention the awesome build quality only found on high end cameras since it has a magnesium alloy body.

I never did find the controls to be clumsy, I’m 6’1 and I can easily grip a basketball one handed easily and I never had problems with the back controls and seemed well spaced enough. It is either you are extremely clumsy or just anal to be troubled with it.

i have totally STOPPED watching that Kai nonsense
for a long time

I’ve never touched it but just looking at it, it looks very cramped for folks with bigger hands.

Just look at it, the way the shutter finger is completely covering the main control dial. Do you turn that dial with the shutter finger or do you slide your thumb over the thumb control dial to get to it?

http://www.dpreview.com/previews/fujifilm-x-m1/images/inhand2.jpg

” the awesome build quality only found on high end cameras since it has a magnesium alloy body.”

Fakuryu Are you sure you used an X-M1? It has a plastic, not magnesium allow body. There’s like a metal part on top but most of the body is plastic.

You guys sound like Germans – I mean the ‘old’ Germans. I am sure the Fuhrer also would not have accepted any kind of ease and humor in online camera reviews. Lighten up, it is only stupid gear for intelligent art.

I have occasionally tweaked the exp comp dial by mistake but only by one click and obviously if it doesn’t look right in the VF or monitor then it shouldn’t matter. Therefore a locked wheel would make more sense with it being right on the edge. However, that’s not going to wash on the X-M1/X-A1 because the wheel isn’t just for exp comp so you’ll want to click it along quite a bit sometimes which would make a lock really annoying…

@keeponkeepingon

The body is mostly plastic but there is magnesium here and there like the D7000/D7100

“The company has also announced the Fujinon XC 50-230mm F4.5-6.7 OIS.”

Wow, a zoomie that can be opened up as bright as an F6.7 iris. Wow, the epitome of modern technology.

Fuji releasing a cheaper and lighter alternative to their 55-200mm F3.5-4.8 lens? How dare they!

Actually, it could be argued that this is the epitome of modern technology. Such a lens simply wouldn’t work on an SLR, as the phase-detect AF would fail and the viewfinder image would be very dull. But on a mirrorless camera, it’ll work much better (although low-light AF is unlikely to be brilliant).

My Pentax DA 55-300 is also cheap (cheaper than this Fujinon) and lightweight, yet still faster (f4-5,8 and at 200mm still f4,5).

As far as APS-C mirrorless goes this is pretty much par for the course for a cheap (and light, and relatively compact) consumer mid-range telezoom.

Sony’s has a slightly shorter range and comes in at 55-210 f/4.5-6.3, virtually identical. Seems you can’t beat the laws of physics whether you work for Sony or for Fuji.

iudex: the Pentax you mention weighs around 450g and is currently retailing (Amazon) at around 280 GBP.

The Sony weighs 345g and is retailing at 220 GBP.

The introductory or MRSP of this Fuji lens is not particularly relevant to street prices of existing lenses.

Methinks you are comparing apples and oranges, and making a moot point in the process. Of course you can brighten up the lens by making it heavier and more expensive. Nobody is arguing about that.

When checking out the XE-1 I was shown the 55-200 and if anything that put me off rather than on, both for its size and weight. Amazing lens of course, but would I carry it around? Not sure. This new XC gives me an option, though I accept it’s rather slow by Fuji standards. If it had been 55-150 f3.5-5.6, it would have been far more interesting.

Great Fuji needs the entry level in order to graze/educate the masses about their philosophy. I would like to see a comparison with the x-m1 soon.

There is nothing of their philosophy on this camera.

This is not about philosophy, but about getting more people to buy into the Fuji X-mount. Developping new lenses is expensive developping a new body is not. The idea of a conventional bayer layout sensor into the x-system is that this will entice people who have been reluctant to go for Fuji due to the poor third party jpeg converters.

X-trans is not the only thing that defines Fuji :p And this camera looks exactly the same as the x-m1. It still has retro styling en the same ergonomics

No X-Trans sensor, No EVF or hybrid VF, well, no VF at all, no aperture/shutter speed dials… Those are the things that even with third party software problems brought Fuji back and won them a firm place and recognition among the enthusiast and set them clearly apart from the competition. But while pretty this is just another generic me-too soulless mirrorless that happens to share the mount and I highly doubt the people that will be attracted to this will also be attracted to cameras like the X-Pro1, X-E1 or X100s and I can’t see how this kind of customers will pick this camera over a Sony, a Canon or even a Samsung when there is absolutely nothing unique to it and the brand is even less known by most people. As many others have pointed out, this is just trying to milk the X cash cow by saturation at the risk of diluting the brand philosophy and perception. A waste of time and resources that will drain money from other projects.

Lets see, X10, second ‘X’ camera, no shutter dial, no aperture ring. No EVF. Fuji must have diluted the ‘X’ brand before it even got started! Either that or it’s all in your elitist head. XF1, no aperture, no shutter, mode dial, no VF… X-S1, no shutter dial, no aperture dial… X20… X-M1…

This is just as much an X camera as the rest of them. X is Fuji’s more premium branding… Nothing more.

Errr… The X10 is actually different from the competition! It stands out with its EXR sensor, the optical viewfinder or the bright manual zoom for example. This is just a soulless me-too average camera with a faux retro design and nothing compelling for the target market. Fuji create a niche and they are recognized for it, but it seems shareholders don’t want to play niche and want to fight the big guys head to head. Well, good luck with that. But hey, the marketing experts are you all, and if you were in charge of Apple I’m sure you’d release a $100 Android iPhone 5b just to appeal to a large market. Well, you could learn a few things from Apple about brand dilution.

Fujifilm keeps creating attractive cameras and lenses for their X-series in an impressive rate. I think the return to a conventional sensor array is probably wise, even if they lose a “unique feature” to the camera.

I actually prefer the look of bayer sensors over the X-trans. Pictures taken with them look weird to me for some reason.

Thank you, Fujifilm! WHEN you develop the right RAW S/W for your X-Trans technology there will be no need for conventional sensors in your cameras. Good move.

I don’t know how close you’ve followed this but there have been no problems with RAW converters and their X-Trans sensors for a long ass time now.

So, does DxO support it now? 😉

no evf :((

It’s another camera,
you have with EVF or OVF or OVF/EVF in the line-up .

REALLY?! Oh my gosh you are right! I hadn’t even noticed! I was totally expecting this ENTRY model that sits below the X-M1 that doesn’t have one to have an EVF… How strange!

Omit the lens and it will be even cheaper (and easier to use.)

The Bayer sensor will also make this easier to integrate this camera in 3rd party software like LR and others. Also maybe out source the sensor.

Hope to have an X-Pro2 with this sensor …. 🙂

Hell no!

LR has had good X-Trans support for months now

Good … ?
better as months before, but not as good as Fuji demosaics, and not as good as for support for other bayer’s patterns

Is it really an economical way to develop that body with other type sensor ?

All off the shelf parts assembled in Thailand.

There are a lot of people making APS Bayer sensors, it can’t have been that hard to source one 🙂

I think this would make a nice combo with 18mm f2

Or 23mm for 35mm equiv or my choice for street 27mm equiv to 40mm which I feel is a nice compromise between 35 and 50 for a walkabout street shooter. Plus that 27mm will make the smallest package together with X-A1 or X-M1.

Oh definitely. But I would prefer the aperture ring of the 18mm, which is also quite small, plus the extra stop compared to the 27mm personally. But any of them would be good of course.

Rico over at Fuji rumors had a pre production camera for 6 weeks he has 75 jpegs for view over at Fuji Rumors by a link in his article on the camera plus lots of samples in the article.

I’m happy about this… as the Xtrans, as good as it may be for anti-aliasing, lacked fine detail when put under scrutiny (if you remember the landscape scenery comparison shots here – I think it was the compacts comparison if my memory is correct (x100s vs NikonA vs Ricoh GR)).

But I think I would get the body and one of their better lenses… the faster kit lens and the other good primes were the only reason I continued to eye Fuji in the first place (not that I dislike them, but there are plenty of other choices, but which all have slower f3.5 kit lenses – like this one – but Fuji’s 18-55 f2.8 offered on their other models stood out from the crowd).

I won’t care Xtrans if there are 10 times more pixels.

You like this speak always understand difficult x-trans!

The same comparison (x-trans to bayer) would be the other way around if you ran it through Aperture (x-trans would be sharper). LR is still a bit soft in comparison to C1 and Aperture

A sensible product differentiation for Fujifilm, offering a budget X-series that will compete against the Ricoh GR and Nikon A with the added advantage of interchangeable lens. It looks very nice, but with a Bayer sensor and AA filter, it does not interest me.

AA filter or not… go check out the comparison they did on it… and because of the large groupings of green pixels (not only that, but a higher count of green compared to bayer) it loses in fine detail when put under the loupe.

Yep, Xtrams canot do green leaves in mid to background, we all know that, but to me personally, the strength of Xtrans is not in landscape shooting, but more in portrait photography, with its realistic skin colors, and ability to retain highlights in fine detail like blonde hair etc…. even in Jpeg. That is why I love XE1 for portrait photography. It does look from photos that Rico Pfeiizenger posted on flicker from XA1 that the 16MP Sony Bayer Sensor of XA1 can do greenery just fine. So one can buy XA1 for landscape and keep one of the XPRO1/E1/M1 for portraits and everything else.

If you don’t want the Bayer sensor you buy the X trans in the X-M1 unless you buy Fovenon in DP Merrill.

I have yet to see smearing in my landscape because I don’t use ACR for raw conversion. Anyway, CS5 is my last version of photoshop.

This XA-1 fits in a front pants pocket with lens attached? Impressive!

The comparison is a bit meaningless if it doesn’t factor in optimal RAW converters…. LR is just too soft to use for Fuji RAWs in my opinion

Fuji exhausting itself and users with utterly modern concept of dumbing down of the same device for market saturation, while selling us apparently ‘a retro-looking appeal’? A contradiction in its best.

So I guess there’s be an X-B1, made of recycled biscuit tins and with EVF, but no back LCD?

And an X-C1 too, made out of recycled cardboard and with EVF but with no flash, flash shoe, and no mode dial?

This camera is basically there to lower the entry level barrier to the X system.

Almost every system out there has entry level models and higher end models so why not Fuji ?

You’re being insanely ridiculous. The fact is, there are usually compromises that have to be made in order to meet a certain price point. But apparently, certain camera snobs live in a world where there is no such room for any compromise whatsoever, even if it means being able to offer a less expensive model to broaden a particular brand’s appeal to a wider market. And when such a camera appears, they throw tantrums, whining about cameras “made of recycled biscuit tins” or “made out of recycled cardboard.” You sound like a small child crying hysterically, who claims he’s going to die, or is going to run away from home, if he doesn’t get the toy he wants! Grow up. Fuji makes several camera models to choose from. If this one doesn’t appeal to you, then maybe there’s another one in their line that does appeal to you. That is, after all, why they offer *several* different models, in case you didn’t know.

why even bother glorifying such babblings with an answer?

Zvonimir – I wish you could be a bit more objective outside Pentax land. The same could be said about the Q and many colors. Come on man. I think it’s completely fair of Fuji to do a lower entry model.

Well,. according to Zvonimir, best cameras on the market right now are Pentax Q, Q7, K01, Pentax MX1. And just by sheer luck they happen to be all Pentax branded.

No evf = no X-A1 for me. But anyway a beautiful camera and wish it had the option of a optional EVF.

Not this again. That’s because the X-A1 is not targeted at you. Go buy the X-E1 or X-Pro 1.

New X-E2 or 1s should be announced in October it will have all the newest X trans related gear plus the built in EVF, of course it is probably $500 more.

I pre-ordered one. It’ll go very nicely with the new 23mm 1.4 lens.

Why would you get the most expensive lens with the cheapest body?

Cos it will produce better pics than the most expensive fuji body with the cheapest lens!

@ Arhmatic – Why would you go the cheapest lens with the most expensive body for the same overall $$$’s? Are you suggesting (and you probably are based on some of your ridiculous posts) that nobody should use a nice lens on this camera? Not everyone needs an EVF. At the moment this and the identical X-M1 are the only interchangeable X models with an articulated screen, which some people find more important than an EVF (not me, but plenty do).

I could live without an EVF – although I do prefer to have one for backup for bright sun – and I find it great that I can have a Bayer-type sensor, paired with awesome lenses, for a more affordable total package price. Otherwise I wouldn’t even be considering it.

@abortabort – I don’t think I ever mentioned EVF… I am not suggesting anything, It was a question. Just a question, not a suggestion, not an advice not an assumption. Read again.
@King Penguin – yes, that makes sense.

@ arhmatic – I assumed you mean for build or ergonomics (including EVF) because the IQ difference will be quite small, X-Trans or not.

Not Made in Japan anymore?

At the time I bought the X-E1, I could get an EOS-M with lens for $300.

I am afraid the X-A1 will be another mirror-less camera in crowded field with no product differentiation.

all the better our chances of getting it for 300 soon? 😉

don’t know about $300, but with this idea of selling it at Wallmart and Costco as they say about X-A1, I guarantee you will be able to buy the kit at $399 by Xmas. If it hits $299 I’ll buy it just to shoot landscapes

Fuji is becoming like Canon, milking the same sensor by creating umpteen models.

It’s a different sensor.

It is the same sensor, with different CFA.

Wait, so they are using a version of their very unique sensor that came out, what? 18 months ago? YEah it’s totally time to start calling them Canon who have been recycling their sensors not just across models, but across 4 generations of camera model? They are on what, generation 1 with Fuji X… Yeah it’s totally the same thing. Next thing we’ll have people whinging that a company has two whole cameras with the same sensor…!

well ok, maybe it’s the same sensor with a different color filter array… but it’s totally OK to call the sum of those parts a different sensor… saying it is the same reassures us that it is the same performance, but those who say it is a different one mainly want to underline the fact that you have a bayer pattern instead of xtrans – I think that is the detail they are focused on – not on splitting hairs as you may think (or may be doing).

Big competition for Ricoh GR, NikonA, Sony RX100, NEX series and Samsung NX300. With the new 23mm this is going to even compete against Fujis own X100 and x100S.

It’s competition against Nex-5R. With zoom lens, this is not even close to RX100 in size.

Hopefully the X-Pro 2 will have this sensor too!

Camera with good sensor and good price at last.
Glory to God that no X trans sensor inside.

I know, the X was such a nuisance…

Fujifilm was almost able to stand apart for a little bit.
Not anymore…

Now it’s just as good as any Panasonic or Olympus.

Why? X-trans is sharper and has much better colours. And no, it doesn’t lose detail if used with a decent RAW converter. But you carry on believing what you want… 😉

I really need to question Fuji on this one…

Do we really need FOUR tiers?
What’s next now? an X camera phone

They are really diluting the initial retro concept of the X cameras, as the real pro oriented mirrorless… this is why I initially bought into the system. Terrible move, if you ask me.

Fuji, please take it back, and I might consider buying the 23mm 1.4…

What’s the problem? Do you think coloured cameras have a disease your X-Pro might catch?

Are you suggesting that your decision on whether you buy the 23mm f1.4 is based on what cameras it can be attached to? That seems to be an odd way to make a decision.

With this cheaper body Fuji should get more money from sales as it has lowered the entry point for its X system.

More money from sales means more money goes into research and development into new lenses and accessories which is great news for existing X pro owners. Win win for everyone. 🙂

I think they are in a position where they have to gain market share and fast, and they are addressing the various segments.

@Timmbith – Maybe… Personally, I don’t think it should cover EVERY single market segment. Cover some, but cover them well. The Pro-1 did a great job at that time. It should diversify a little, but I definitely don’t need an X phone camera next.

@ Arhmatic – Don’t forget that there are already the X10, X20, XF1 and XS1 in the ‘X series’ lineup that cover enthusiast compacts, to bridge cameras to pocketable enthusiast. Add the X100/S and the X-Pro1 and X-E1 are far from the only cameras in the series. This camera helps to complete that lineup.

Isn’t the X-M1 $799 with 16-50mm? Wouldn’t that make it $200 cheaper? Or did you mean compared to body only it is $100 cheaper?

Thanks for pointing that out, it’s been fixed.

No worries! I couldn’t remember the pricing so had to go look it up but I was sure the X-M1 was never that cheap.

Well it is official now, no X trans sensor, does have aa filter and priced right with the 16-50. This camera should do well . APS-C sensor with up to date processing engine For those that do not require a viewfinder this camera offers small package with big sensor at right price. Should shake up the market. What optical finder would go on the hotshoe to use with 27mm lens?

Olympus VF-1 would go pretty well on there. It’s ‘designed’ for 35mm equiv, but it’s a bit tight for that anyway, but is supposed to be about perfect for the Panasonic 20mm.

Thanks for the VF- 1 tip.

No worries, it is a decent enough finder and can be found for around $50 s/h (but mostly unused).

Who dares wins.

and who dilutes, loses…

You are upset because the brand is diluted with lower spec camera? You pick your camera brand based on how snooty it is? I’m trying to imagine a Canon 1D user complaining that because Canon release the Rebel line, it dilutes the Canon brand.

No look. I can’t complain, after I buy a camera, and then see an improved version, for less. That’s progress; even if I hate it. We are going to SLOW!

Having (good) diversity, for differing (good) preferences, is a fine thing; but better applied to a model, with flip-out screen, and one without, and having a fixed screen(smaller, less weight), for one example.

The manufactures can afford to do that; to a point.

However; that’s not what’s happening here. Major photographic benefits are being excluded; as if that’s ever OK. It’s a lie, that we must miss basic benefits, to keep the price down.

They are trying to make a camera for every budget, and forgetting to make a better camera. So we get worse cameras, and with one, or a few, great new technological, and photographic benefits; which are effectively absolutely useless (crippled), without the whole. Are you going to stand for it?

This appears to be a very complete camera in an affordable and attractive package at an entry level price that will have good still and video image quality.

beauty of Fuji X camera was the retro design and built in viewfinder and this new camera ruins it. Also the rear input dial is in awkward position.

here we go again with the b!tching over the cheap model not having a VF… go buy one of the more expensive ones if you must have one… it’s not like they don’t offer any.

@timmbith — I think it’s more about Fuji losing the initial retro design concept, that made the X series unique. VF – I don’t care…

no evf, awkward for people that need reading glasses.

Whoa,, steady there gramps,, no-one is making you buy it.

An EVF would make it awkward. Using the big LCD on the back is easier

To Dave whose message originally said that an EVF is more awkward for people who wear glasses.

Someone who needs READING GLASSES uses them for close focusing on things like books and, yes, camera LCD panels. On the other hand, an EVF with diopter correction means such a person wouldn’t have to put on reading glasses to use the camera.

Do I think Fuji should have put an EVF in this camera? Considering its price range, probably not. But that doesn’t change the fact that people who need reading glasses often times find an EVF to be more convenient.

Once you Finder, you never go back.

Yes, that means we need a rangefinder like EVF(improved); that does not add bulk.

But of course, not just that.

Look! it’s got a movie record button!

Seriously, it’s got several features that I wish my x-e1 had, such as better screen, supposedly better movie, wireless, etc, for just half the money I paid less than a year ago…

Yes but lacks the Xtrans sensor so the IQ will not match the IQ your XE-1 offers. 🙂

Hi, the biggest difference for me between this and the xe1 are the control dials, the xm1/xa1 are too small and close together making using them very uncomfortable for my hands, I also prefer the shutter dial on the xe1. The xe1 and xpro did not have direct movie buttons as they are primarily stills cameras. Cheers jon

this is a pen type and good way to atttact new buyrs to the fuji system.