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Hasselblad has posted a short video on its social media channels teasing an announcement set to take place at 1pm CEST (UTC+2) on September 28, 2021.
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Hardly any information is shared in the 12-second ‘Beyond Classic,’ teaser, except for a pair of images showing off what appears to be textured grip and a nameplate against a leather-like material.
Beyond Classic | September 28th | 13:00 CEST pic.twitter.com/hXoxD1ER7Y
— Hasselblad (@Hasselblad) September 24, 2021
For now, keep an eye on Hasselblad’s social media channels for further updates. If any other details are released leading up to the announcement, we’ll update this post with the new information.














Started out doing photography at the age of 6 using an uncle's old 1940 kodak brownie box camera. At 15 years of age, I decided to buy my very own 1975 Praktica SLR camera. I now shoot with a Nikon D850. I do unpaid TFP and commercial paid work.