Nikon Blog
Why You Should Get Excited About Emotional Branding
Why You Should Get Excited About Emotional Branding By Rick Sloboda April 11th, 2014 Business, Trends, Useful 5 Comments Globalization, low-cost technologies and saturated markets are making products and services interchangeable and barely distinguishable. As a result, today’s brands must go beyond face value and tap into consumers’ deepest subconscious emotions to win the marketplace. The Role Of Brands Is Changing In recent decades, the economic base has shifted from production to consumption,...
read moreGofor Envisions Drone On-Demand Service – Cool or Scary?
First of all, this is just and idea at this point. It’s not yet as real as the Gofor website and video make it sound. The concept is basically a smartphone App that would allow you to schedule a RCMA video or still shot. However, if state and federal laws permitted it I could see this being a high demand service! A real estate photographer could request  a front shot(s) to augment the work they were doing on the ground without even needing to own the RCMA equipment. Very compelling concept, particularly if a lengthy or involved...
read moreThe Triangle of Color Adjustments in Lightroom
A Post By: Navan Viswa In digital photography, just like exposure, colors too have a triangle of their own. Color adjustment triangle The triangle of color adjustments in Lightroom. The three attributes that form the triangle are shown above, now let’s see how they affect the colors of an image. Exposure This attribute controls the brightness level of all the pixels that constitute an image. Whenever the brightness level of the pixel is altered, the color value too gets changed. You can easily identify this effect in a photograph of a...
read moreLife is too Short to be Taking Photos of Great Subjects in Bad Light
A Post By: Peter West Carey Sometimes the lessons are so basic, they are overlooked. This is one I feel needs to be repeated for new photographers as well as a gentle reminder for those of us with decades of shooting experience. Photography is the process of recording light. It is the same with your eyes, every waking moment of every day you use them. You see subjects around you and mentally are so busy classifying and figuring them out (“What a beautiful red Ferrari! Is it slowing down for a right hand turn?â€) that when it comes time to...
read moreSigma announces 50mm F1.4 DG HSM Art pricing and availability
Sigma has released pricing and availability information of its new 50mm F1.4 DG HSM Art lens. First announced in January at CES in Las Vegas, the 50mm F1.4 DG HSM Art is a completely new lens, rather than a revision of Sigma’s existing 50mm F1.4 EX DG HSM. The lens employs the company’s Hyper Sonic Motor (HSM) system and has 13 elements in eight groups. It will be available for Sigma, Sony, Nikon, and Canon mounts in late April for $949. The UK RRP will be £849.99. Jump to: Press Release Specifications Press Releases:...
read morePrototype battery fully charges in under 30 seconds
While smartphone processing power, screen resolutions and camera performance have all improved significantly over the last few years, one area of development is seemingly standing still. Under heavy use most smartphone batteries still won’t make it through the day, and once plugged in, devices take a long time to charge. This might change though. At the Microsoft Think Next Conference in Tel Aviv, Storedot, a start-up from Israel, has shown a prototype battery that charges in under 30 seconds. The bio-organic battery uses...
read moreLomography launches Russar+ for L39 and M mount cameras
Designed by Lomography and manufactured in Russia by Zenit, the Russar+ is an update to the 1958 Russar MR-2 wide-angle lens. The new lens is handmade out of brass and offers a 20mm focal length. It’s compatible with L39 and M mount cameras. The lens can also be used on mirrorless systems using adapter mounts. Lomography is taking pre-orders now for $649.00 (~£387.) It is expected to ship in July.  To learn more visit Lomography’s Russar+ website. Jump to: Press Release Additional Images Press Release: NEW RUSSAR+...
read moreOlympus sued for $273 million over accounting scandal
Olympus issued false prospectus’s and annual reports upon which investing and lending was done. They falsified information and when caught, Olympus share price and bonds fell, both of which were collateral for money lent. This was likely a breach of the investment contacts between Olympus and the banks and now the banks seek to recoup their losses suffered by their shareholders at the expense of Olympus shareholders (and, likely, customers). Right now Olympus has a very, very poor credit profile. Source Article from...
read moreFully loaded: Pentax K-3 review
I value these reviews not for a final score (I’ve had the K-3 since November and already know its worth), but for actual analysis like this: “On testing, we found the K-3’s ISO to be within 1/6th EV of the expected result, which is the tolerance level allowed in the ISO standard. In which case, the K-3’s ISO ratings should be considered accurate.” . . . and for more detailed information than found in the camera manual, like this information on the actual degrees of change applied by the various ISO options:...
read moreCowgirl and Cowboys to be door hosts at exclusive private party
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read moreBeautiful Curvy Model For Music Video
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read moreFilm Facial Hair Models
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read moreTwo Models Needed for Photoshoot next Thursday
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read moreInteresting Actors Needed for a Music Video
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read moreVolunteer Photographer Videographer required
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read more1st AC/Focus Puller required for a Short Film
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read moreExperienced Producer
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read moreCalling All Like Minded, Talented People Who Want to Make Video Content
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read morePhotographers Needed to Shoot for Leading Hair Magazine – London
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read moreEditorial Style Test Shoot / Unpaid TF
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read morePhotographer Wanted for a Small Bridal Shoot on the Beach
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read moreWOW® 2014 Auditions
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read morePhotographer Required for Wedding Style Shoot
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read moreA Guide To Validating Product Ideas With Quick And Simple Experiments
A Guide To Validating Product Ideas With Quick And Simple Experiments By Grace Ng April 10th, 2014 Techniques, Tools, User Experience 1 Comment You probably know by now that you should speak with customers and test your idea before building a product. What you probably don’t know is that you might be making some of the most common mistakes when running your experiments. Mistakes include testing the wrong aspect of your business, asking the wrong questions and neglecting to define a criterion for...
read more5 Steps to Validating the Next Idea for Your Photography Business
A Post By: Omar Zenhom You have ideas. Things that cross your mind that you should do as you build your career as a photographer. They all seem like good ideas but how do you actually know for sure? You’ll need to make decisions on these ideas as you grow as a professional. This can be how you set your prices, your packages or even the look and feel of your website. The problem is most of us try to validate these ideas in our own head. By ed ouimette Your audience and potential customers are real people, not imaginary. So it doesn’t make...
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Started out doing photography at the age of 6 using an uncle's old 1940 kodak brownie box camera. At 15 years of age, I decided to buy my very own 1975 Praktica SLR camera. I now shoot with a Nikon D850. I do unpaid TFP and commercial paid work.