Ricoh Imaging added a set of ‘tasty’ new colors to its Pentax K-S1 lineup this past week, but its marketing for the camera appears to be backfiring. Photographers are groaning about a promo for the new camera colors. The ad (shown above) uses a badly Photoshopped stock photo to show off the camera.
Here’s what the original promo looked like (click it it see a larger version):
What’s bizarre is that the promo makes the camera look extremely small in the woman’s hands — about the size of a small compact camera. The camera is much larger in reality.
It makes sense though: the original stock photo from Fotosearch did feature a woman holding a tiny compact camera.
Over at the DPReview forums, photographers are calling the image a “marketing flop” and “false advertising.” In the future, Ricoh might want to think about shooting real photos of new Pentax cameras with Pentax cameras.
Started out doing photography at the age of 6 using an uncle's old 1940 kodak brownie box camera. At 15 years of age, I decided to buy my very own 1975 Praktica SLR camera. I now shoot with a Nikon D850. I do unpaid TFP and commercial paid work.