No, I don’t like this concept either. Because I don’t do um, ‘photography’ with a smartphone.
However people seem to in fact DO um, ‘photography’ with a smartphone and can’t imagine doing it any other way. This is for those people who just want to take photos in the usual smartphone style but with some extra stuff like zoom.
In a recent interview with Sony’s execs, they said their QX sell like hotcakes.
And honestly I’d rather have people using this stuff than just the smartphone itself. I’m so incredibly tired of all the 35mm shots of food, feet and whatnot. Maybe at least they’ll try other motives with these addons. Probably will still run it through Instagram to get a 512*512 lomo crap but we’re getting somewhere slowly.

Started out doing photography at the age of 6 using an uncle's old 1940 kodak brownie box camera. At 15 years of age, I decided to buy my very own 1975 Praktica SLR camera. I now shoot with a Nikon D850. I do unpaid TFP and commercial paid work.