This week I want to highlight some more of Heath Cowart’s work that he has done with Michael Phelan and Anne Alderidge of Beverly-Hanks and Associates.
Here are the two specific videos which are different versions promoting the Fitzgerald at Grove Park Inn at Asheville, NC :
Here is Heath’s description:
The concept for both of the videos came from Michael Phelan and Anne Alderidge of Beverly-Hanks and Associates. Anne managed the whole production allowing us to focus on shooting and editing. The Beverly-Hanks marketing team has invested a lot of time and energy into their video offerings and it is paying, off with productions like this. Both videos used professional actors and Anne and Michael provided scripts and storyboards.
Technical info: On the 2013 version we used Canon 5dmk2 and 7d DSLR’s for most of the memory sequences and the Canon C100 for everything else. We felt like some of the characteristics of the DSLR’s would fit well into a dreamy look and the added sharpness and dynamic range of the C100 would look more real The entire 2012 version was shot on a Canon 5dmk2.
This is a wonderful example of how real estate marketing people can get involved and participate in creating great property video. Excellent work Anne, Michael and Heath!

Started out doing photography at the age of 6 using an uncle's old 1940 kodak brownie box camera. At 15 years of age, I decided to buy my very own 1975 Praktica SLR camera. I now shoot with a Nikon D850. I do unpaid TFP and commercial paid work.